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What is the Site Accessibility metric?

Accessibility measures the degree to which a website is usable even to those with disabilities.

Millions of people have disabilities associated with their visual, auditory, speech, cognitive, and neurological functions. These include people with "temporary disabilities" such as a broken arm, and people with diminishing abilities due to aging. In order to be usable to people with disabilities, websites must be designed to allow access to these people. This includes techniques such as providing alternative text descriptions for pictures and allowing the use of a keyboard on the website.

Why is it important?

Given the large number of people with disabilities, creating and maintaining a website that is not accessible to this significant group is tantamount to writing them off from your market – and handing them over to a competitor with an accessible site. This is the reason why providing alternative text descriptions and other technologies to aid the disabled are critical in making your website competitive.

W3C and alternative text are used for websites that give consideration to those who have permanent or temporary disabilities. It helps them to navigate your website with ease. If you have received a low score in accessibility, your site may not have used either W3C or alternative text.

How can you improve your site accessibility score?

For your website to have a good score on site accessibility, you need to follow certain guidelines:

  • Your website must be accessible to disabled users.
  • It can be accessed in different kinds of browsers.
  • It can be accessed in various devices such as mobile devices and tablet PCs.
  • It should contain minimum coding for easy navigation and faster download speed.

Finally, by utilizing these tools, your company benefits from the increased positive attention from adopting the positive perspective of supporting the disabled community.

If your website platform doesn’t offer these services, check our Power Site. Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more.